
Get Your Free 5-Minute Website Review
If you hesitate when someone asks for your website link, that is a sign you shouldn’t ignore.

Maybe it's outdated
Maybe it's overloaded with text.
Or maybe it just doesn't reflect you or how far you've come.
Before you do anything drastic send me your link. I’ll send back a short video with honest impressions and a few messaging tweaks that could help move things in a better direction.
I mean why wouldn’t you? It’s free. It’s helpful. It comes with my actual face and actual advice.
Strategic messaging is my day job. Don’t be shy or embarrassed. I’ve got you.
And you will be subjected to zero bro-marketing funnels, fake countdown timers, or “just one spot left” pressure.
Just honest feedback from someone who actually does this for a living.

You’re sharp. You’re skilled. And you’re ready to grow - increasing your impact (and yes, your income) by working with more of the right clients.
But when it comes to talking about what you do? That’s where it’s easy to blend into a sea of accountants, lawyers, mortgage brokers, financial advisors, and real estate agents.
Because when your message isn’t pulling its weight, you sound like everyone else - or worse, like it was written by an intern paid by the buzzword.
So if you’re tired of vague, forgettable, or way-too-buttoned-up messaging, you’re in the right place.
As a messaging strategist, copywriter, and StoryBrand Certified Guide, I help service professionals like you clarify your message, sound more like yourself, and finally feel proud of how you show up - online and beyond.
Because your business isn’t boring. Your marketing shouldn’t be either.
You don’t have to choose between sounding professional or relatable.
And you definitely don’t have to figure this out alone.
Set up a free strategy call so we can get to know each other. You don’t have to settle for stale, same-same messaging. Instead, let’s craft a strategy to tell the right story, reflect your humanity, and make your ideal clients say, “Yes. This is the one.”
— Dawn
Seriously Professional.
Genuinely Human.
Unmistakably You.


Just because your work is serious doesn’t mean your marketing has to be stiff.
You’re an accountant, lawyer, realtor, mortgage pro, or finance professional.
(Or other professional people turn to when the stakes are high.)
You know your stuff. You know how to deliver.
But your marketing message? It’s not helping you stand out in a sea of sameness.
Too confusing.
Too corporate.
Too much like everybody else.
And when you’re a solo practitioner or leader of a small team, you’re probably overloaded doing what you do best. But if you want to do more business with your ideal clients, that marketing message needs some TLC.


Your Expertise Deserves Better Marketing.
(And You Deserve a Strategic Creative Partner to get the job done.)
Imagine marketing that doesn’t lean on two-dollar words like “trust” and “integrity”, crappy AI with its cringey aftertaste, or relentless bro-marketing sales funnels. Ah… a girl can dream.
Together, we can do better.
What if - and hear me out - you didn’t have to choose between sounding professional and sounding human?
Instead, let’s strategize a message that:
Uncovers the story your clients care about (hint: it’s their story, not yours)
Sounds like a real person (namely, you)
Leads people to see your value so clearly that you become their obvious, easy choice


Dawn Kern
Messaging Strategist, Copywriter, & StoryBrand Guide
I get you
and I’ve got you.
You’ve got a business to run - and marketing’s been bumped down the list (again). That’s where a strategic partner helps you make things happen. When we team up, I’ll help clear the clutter and find the words that reflect who you are, what you offer, and why it matters. The result? Messaging that’s sharp, human, and connects with the people you want to hire you.
It’s my very weird superpower.
And the process? Generous. Insightful. Surprisingly Fun.
This is where it gets better.



Restoring Marketing Confidence
One Strategically Written Website at a Time


We make it easy to speak up and stand out.
1
Start with a Strategy Call so I can hear your story and offer guidance.
2
We clarify your message and craft your content for your website (and whatever else is on your list.)
3
You show up with confidence, knowing your marketing message is as strong as your work.
I found Dawn in my search to completely revamp/rebrand our website and I couldn't be happier! She listened to what I was looking/hoping for, and it took a couple tweaks to get things just right. Throughout the process, Dawn was patient and understanding, and when I mentioned something I wanted (or thought I wanted), she respectfully responded that it may not be a good idea and explained why. She's a true professional, and what could have been painful was a VERY good experience!
Doug Mitts
Mitts Home Team Real Estate, Kansas City, MO
Before working with Dawn, our company messaging felt weak and generic. She helped us create a focused brand message for all of our marketing. Now we have a compelling, creative home page that sets us apart in an industry that is often dry and lacks personality. We're more confident in our client outreach with a targeted landing page for a specific offer with a coordinating series of sales emails.
James Dixon
Dialed In Web Development
I had an excellent experience working with Dawn - and also had excellent results. I knew I could do a better job articulating the reasons why customers should hire me. I needed help. She made it easy and fun. She helped me distill my thoughts about what I do. She took that info and turned it into language that really felt like 'me', but spiffed up. It was an easy process from beginning to end and was well worth the investment. I feel a lot more confident about my marketing materials now!
Christy Hughes Real Estate
Florida Keys, USA
Client Love
